Privacy policy.
Last updated: February 17, 2025
Version: 1.4
Introduction
Senantix Inc. ("we", "our", or "us") operates the Brandwagon tool (https://www.brandwagon.club/) application ("Application"). This privacy policy outlines how we collect, use, and protect the personal data of our users ("Users"). By using this Application, you consent to the collection and use of data as described.
If you have questions, you can contact us at hannes@brandwagon.ai
Data Controller
Types of Data Collected
We collect the following types of personal data:
- Trackers (cookies or similar technologies)
- Usage Data (e.g., session statistics, number of users)
- IP address and other browser-related information (via analytics services)
Personal data may either be provided directly by the User or collected automatically.
Mandatory Data
All data requested by the Application is mandatory unless specified otherwise. Refusing to provide such data may prevent us from delivering services. If unsure, contact the Owner.
Cookies and Trackers
Cookies and similar tools may be used for service provision and analysis. Users can refer to our [Cookie Policy](#) for more details.
Detailed Information on the Processing of Personal Data
Analytics
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Google Analytics 4 (Google LLC)
Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities, and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
**Personal Data processed**: number of Users; session statistics; Trackers; Usage Data.
**Place of processing**: United States – [Privacy Policy](https://policies.google.com/privacy) – [Opt Out](https://tools.google.com/dlpage/gaoptout).
Platform Services and Hosting
These services have the purpose of hosting and running key components of this Application, therefore allowing the provision of this Application from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g., analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data.
Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
Google OAuth (Google LLC)
Google OAuth is a registration and authentication service provided by Google LLC and is connected to the Google network.
**Personal Data processed**: various types of Data as specified in the privacy policy of the service.
**Place of processing**: United States – [Privacy Policy](https://policies.google.com/privacy).
Tag Management
This type of service helps the Owner to manage the tags or scripts needed on this Application in a centralized fashion. This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.
Google Tag Manager (Google LLC)
Google Tag Manager is a tag management service provided by Google LLC.
**Personal Data processed**: Usage Data.
**Place of processing**: United States – [Privacy Policy](https://policies.google.com/privacy).
Data Processing and Retention
Methods of Processing
We take appropriate security measures to protect your data. Data processing is done using IT tools and may involve internal personnel or external providers (e.g., IT, hosting, analytics, or communications service providers).
Location of Processing
User data may be transferred to locations outside their country of residence. Contact us for details regarding international data transfers.
Data Retention
We retain personal data only as long as necessary for the purposes it was collected for, or as required by law. Specific retention times may vary depending on the data and purpose.
Purposes of Processing
We process data for the following purposes:
- Service provision
- Analytics (using Google Analytics 4 and PostHog)
- Platform services (Google OAuth)
- Tag management (Google Tag Manager)
- Legal compliance and protection against fraudulent activities
User Rights (GDPR)
Users have the right to:
- **Withdraw consent** at any time.
- **Object** to data processing on grounds other than consent.
- **Access** their data.
- **Verify and rectify** inaccurate data.
- **Restrict processing** of their data.
- **Request deletion** of their data.
- **Receive data portability** in a structured, machine-readable format.
- **Lodge complaints** with data protection authorities.
Legal Basis for Processing
We may process data based on:
- User consent.
- Necessity for performance of a contract.
- Compliance with legal obligations.
- Legitimate business interests.
Data Transfers Outside the EEA
If data is transferred outside the European Economic Area (EEA), appropriate safeguards will be implemented.
Legal Action
We may use User data for legal purposes, including in court proceedings or to prevent misuse of the Application.
Changes to this Privacy Policy
We reserve the right to update this policy at any time. Users are encouraged to check for updates regularly. Substantial changes will be notified to Users where required.
For more information, contact hannes@brandwagon.ai