Performance Persona
Connect your Meta or TikTok ad account. Brandwagon learns which video traits go with better results for your brand, then offers them as checks you can add to a brief.
You know which ad won. Now you know why.
Brandwagon takes every video apart and learns from your ad results what your winners have in common. Every brief starts from it, and every new video is checked against it.
Get early accessTaken apart, second by secondMarket SwedenPlatform Meta
0 s5 s10 s15 sLift across your ads
HookA question, first 2 s+2.2
CaptionsOn from 1 s+1.3
ProductFirst on screen at 9 s+2.8
Call to actionSpoken at 17 s+0.7
LogoOn screen at 18 s+0.4
19 seconds · 7 cuts · a new shot every 2 sExample, in points of 3-second view rate
Every hook. Every cut. Every product shot. Every word.
- Problem hook, in Swedish
- 1:11 long
- Brand said 5 times
- Product shown in use
- Question hook
- 0:19 long
- Call to action said and shown
- Captions on
- Over two minutes long
- Talking head, in Swedish
- Logo on screen
- No captions
- Bold-claim hook
- 1:17 · English
- Captions on
- Call to action said and shown
- Problem hook, talking head
- 0:41 · English
- Call to action, spoken
- No captions
- Brand said 4 times
- 1:22 long
- No captions
- Brand said 8 times
- Problem hook, talking head
- 1:01 · English
- Logo on screen
- Spoken in Norwegian
- Problem hook, talking head
- 0:26 long
- Call to action, spoken
- No call to action
- Talking head
- 0:36 · English
- Brand said once
- Product shown in use
- 0:10 · English
- Brand never said
- No captions
Everyone has their own truth. Nobody has looked inside the video.
Your agency, your creators, your team and your AI tools each have a theory about what makes an ad work. None of them can see what is actually in each video, or what it earned.
- Agency
Our model: a longer hook.
- Creators
My audience: keep it raw.
- Your team
Gut feeling: product first.
- AI
Prompt: add captions.
Know what to ask for. Get it without chasing.
Two halves of one product: what your ad results say works for your brand, and a review flow that gets creators there on their own.
From brief to approved video
Upload a brief and it becomes a smart brief: a campaign with its checklist already set up. Creators upload through a link without making an account. Every video is checked, and the creator gets the fixes before you see it.
Review and governance
Share a campaign through a password-protected link. Reviewers approve, reject with a reason or download, and you hear when they do.
Prediction score
Every video is scored from 0 to 100 before it runs, on the hook, pacing, sound-off clarity and four more.
Translation
Translate a video’s transcript or script and watch it with subtitles in your language.
API and MCP
Score videos from your own tools with the Brandwagon API. An MCP server for AI assistants is on the way.
Learn, brief, check. Then learn again.
Step 1: Connect
Connect your ad accounts. Link Meta and TikTok, and Brandwagon goes through every video ad you have run, with what each one delivered.
- Facebook, Instagram and TikTok
- Read-only: nothing is created, changed or spent
- Every video ad, with its results
Step 2: Take apart
Every video, taken apart. Each one is read second by second: the hook, who is on camera, what is shown, every word said.
- Visual and spoken readings
- Your ads and your creators’ uploads
- Any language, detected automatically
Step 3: Your recipe
Your recipe. Brandwagon finds what your best ads have in common, by market, platform and goal, and keeps only what holds up.
- Learned from your own results
- 3s view rate, CPM, CPC, CPA or ROAS
- Proven, or still being validated
Step 4: Briefs
Briefs built from it. Upload a brief and it becomes a checklist. Your recipe’s proven traits are offered as checks, and you choose what goes in.
- PDF, Word or plain text
- Proven traits offered as checks
- Edit anything before you share the link
Step 5: Checks
Checked before it goes live. Every new video is checked against your brief, your brand kit and our content policy. The creator gets the fixes before you see it.
- A reason for every failed check
- Creators fix it and upload again
- Approve the version that passes
Creator videoVersion 2
Brandwagon checks4 of 4
- Discount code said out loudBrief
- Logo in the last shotBrand kit
- Captions on throughoutPerformance
- No political messagingPolicy
Ready for youVersion 2, every check passed
ApproveView
Back to step one. Every video that goes live is taken apart and learned from too.
Every team. One truth. Yours.
One source of truth for every content decision.
Your agency, creators, brand and performance teams and AI tools all work from what your own ads show.
Frequently asked questions
How does it work?
Upload the brief you already wrote. Brandwagon turns it into a campaign with a checklist built from three places: the brief, your brand kit and Brandwagon’s content policy, which covers the things social platforms usually take down, like hate speech or dangerous stunts. Share one upload link with your creators. Each video is checked, usually within a couple of minutes, and the creator sees exactly what to fix and why. By the time you review a video, the checks have run and the creator has had the chance to fix what failed. Connect your ad account and your results feed the next brief.
Why do we have to connect our ad accounts?
That’s where your Performance Persona comes from. Brandwagon reads which of your past video ads did well, measures what those videos have in common, and turns it into suggestions for your next brief. Access is read-only: Brandwagon never creates, edits, pauses or spends anything in your account, and you can disconnect at any time. The review flow works without it.
What does a Performance Persona need to work?
A connected Meta or TikTok ad account with a history of video ads. The more videos and spend behind them, the sooner a pattern is proven. Until then a suggestion is marked Worth testing rather than Proven, so you can see how sure it is.
Are we limiting creativity with strict guardrails?
No. The checklist only holds the must-haves from your brief and brand kit, plus Brandwagon’s content policy. Everything else is the creator’s call. Some checks are advisory and never block a video, performance suggestions only go in if you add them, and a creator who disagrees with a check can dispute it. You make the final decision.
Does it replace our reviewer?
It takes over the part of reviewing nobody enjoys: watching every cut to find what’s missing. Your team still approves every video. When they open one, the checks have already run, and if a creator disputed a check, the reason is right there.
Do creators have to log in?
No. Creators open the link you share, add their name and email, and upload. They don’t need an account or a password. Feedback arrives within minutes, and they can upload a new version from the same link.
Can you review content in any language?
Yes. Speech is transcribed in whatever language the creator speaks, detected automatically, and checks are judged on what was actually said and shown. Your brief can be in any language too. The checklist and the feedback creators see are in English for now.
Can we combine this with other platforms we work with?
Brandwagon connects to your Meta and TikTok ad accounts. For creators, the upload link works anywhere: send it from your influencer platform, by email or in a chat. You can also upload videos yourself, for example ones you received somewhere else.
How long does setup take?
About as long as sending a file. Upload or paste your brief, check the campaign it creates, and share the link. Connecting an ad account takes a couple of clicks.
Where is our data kept?
Your account and your videos are stored in the EU. Videos are analysed with Google’s Gemini models and speech is transcribed by ElevenLabs, which may process data outside the EU under standard contractual clauses. Brandwagon is run by Winfluence AB in Sweden, and the privacy policy has the full list.
- −8%
- content waste
- 86%
- of checks cleared automatically
- €12M+
- of ad spend learned from
- 60,000+
- checks run on creator videos